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vick@itsvick.com
Building the new UX team with expert guidance
Experian Health
Improving collaboration across multiple disciplines
Process & ways of working recommendations
Producing detailed guidelines for each part of the production design cycle
Recommendations for resources to grow the teams with embedded UX
Process & ways of working recommendations
Producing detailed guidelines for each part of the production design cycle
Recommendations for resources to grow the teams with embedded UX
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CASE STUDY
We partnered
with Experian Health to guide them in building their new
UX team.
What was the need?
8 Weeks to discover and provide a solution
The Challenges of creating the new UX Design Team
Resistant to change Product team owners were doing the
role of design
Both design and development had bad experiences working
together
A new UX VP, Director and Manager sought UX team
startup assistance
*Work shown is in line with NDA.
Why?
Their public facing products were outdated with inconsistent
design and brand
They had a healthy yearly plan to move forward but felt
resistance from the teams and uneasiness with how to move
past the challenges and move their products forward
leading a new UX team.Our plan was to investigate their teams with interviews,
workshops to understand and brings team members together.
This strategy helped us to uncover the real reasons behind
the frustrations to solution guides for the leaders and
the teams to begin working together.
Starting somewhere. A journey in discovery
Asking the right questions.
Understand the Roles
A Discovery plan that included interviews and
workshops involved interviewing the new UX Director to
understand the different team roles involved and any
known challenges. This time also availed an
opportunity to uncover any underlying unspoken
missions we could assist with to go above and beyond
on the project.
Create Individual Interviews
Carefully we considered who each of the team players
were that would be actively involved from leadership,
Product owners, UX designers to developers. Although
prescribed content our time proved insightful and we
began to uncover patterns to analyze underlying issues
that had caused the team’s resistance to UX product
design.
Interactive Workshops
With a foundation of understanding of the teams we
put together workshops that would bring team members
who had never collaborated prior into sessions to open
up the lines of communication and begin to break down
preconceived ideas that kept them from team work and
efficient production.
Beta Test Teams
Following the workshops I felt there was a need to
further allow the teams to experience one another and
work through some of the issues. I created what I
called Beta Test teams where we mimicked the teams
that could work together and we set aside 2 days for
each team to come together and play out a productions
scenario. We could then realize actual results and
work towards healthy modifications.
We posed strategic questions in a safe environment
It wasn’t a workshop, but a re-enactment of team
dynamics.
Real world results were made possible by creating what we
called Beta testing teams. These teams consisted of the
design team and the development teams and the Project
managers. Communications had come to a stand still due to a
fight for control and collaboration issues. The teams turned
out to be willing and open to participate in what we had
assembled to virtually mimic their real life scenarios. This
would enable the teams to open up to where their pain points
were and to open up the discussion. The feedback we recorded
and analyzed enabled us to present to the stakeholders
solutions to bring the teams together with a new plan for
governing.
Revealing business and design team gaps
A solution to build and bring the team members
together.
Once we understood the team members and how the product
teams worked we were able to bring the members together
and present solutions that identified collaboration,
resources, & processes all within an easy to understand
guided timeline.
Bonus Material
We had a new UX Director and new UX Manager that had
entrusted us to help guide
them on starting their new UX team. We uncovered the real
issues and uncovered the solutions with collaborative team
meetings where there had been no collaboration
prior.